Atlanta, GA, July 16th, 2006 —

Thrive Technologies, Inc, announced today that John Morrell & Co., based in Cincinnati, Ohio, is implementing Thrive’s ClearDay Web software to improve their inventory performance. Thrive Technologies is a leading provider of web based inventory performance systems for distribution intensive companies.

John Morrell & Co. was founded in England in 1827, and is considered to be the oldest continuously operating meat manufacturer in the U.S. In 2002 the company celebrated its 175th anniversary.

John Morrell & Co. is a wholly owned and independently managed subsidiary of NYSE traded Smithfield Foods, Inc. (SFD), the largest vertically integrated producer of processed meat and fresh pork in the United States. With annual sales of approximately $2 billion, John Morrell produces over 3,000 products, offering a wide variety of fresh pork and processed meats. John Morrell's fresh pork products are marketed across the U.S. and internationally. Processed meats include hams, hot dogs, bacon, lunchmeats and smoked sausage. The Company employs a total of over 6,700 people across the U.S.

Thrive’s software, called ClearDay Web allows companies to define their strategic service and profitability goals in the software, and then translates those goals into daily tactical inventory replenishment. For each item that a company stocks, ClearDay Web analyzes over 40 variables daily that could impact demand or supply, such as seasonality, promotions, vendor discounts, or changes in lead times. The software alerts buyers before issues occur (eg. stock-outs, excess stock) while the user still has time to prevent the problem. Thrive customers typically reduce their inventory as a percentage of revenues by at least 15% while reducing stock-outs.

About Thrive Technologies

Thrive Technologies is a leading provider of advanced replenishment and inventory performance software for distribution intensive companies. Thrive’s proven products have provided over 70 companies the ability to set strategic customer service and inventory profit goals, which the software translates into optimized daily vendor line buys. Thrive’s browser-based software is easy to use, and integrates quickly to existing enterprise software. Thrive’s implementation staff has strong domain expertise in the area of advanced replenishment buying for distributors. For more information, visit Thrive on the Web at www.thrivetech.com.

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