Marietta, GA – March 3rd, 2015

Thrive Technologies is proud to announce that its CEO, Rick Morris, has been recognized as a Supply Chain Pro to Know by Supply and Demand Chain Executive for the second consecutive year.

Thrive Technologies increases inventory profitability for wholesale distributors and retailers with its award winning cloud based demand forecasting, inventory replenishment, and inventory optimization software and services. Thrive has recently also received awards from CIO Review, Supply Chain Brain, and Supply and Demand Chain Executive as a top supply chain software company.

Rick Morris founded Thrive in 2001, and is a well known expert in inventory management for distribution companies. He is a frequent presenter to distribution ERP user groups and has been published in industry publications such as Supply House Times. He is an APICS Certified Supply Chain Planner, and has personally increased inventory profitability and efficiencies for dozens of companies. 

Supply & Demand Chain Executive issued a call for Pros to Know nominations in Fall of 2014. Beginning in January, the magazine's editorial selection committee culled through more than 300 submissions to find the applicants that best fit the criteria. They then selected the top Provider Pros who best helped their clients prepare to meet the significant challenges in the year ahead.

"Supply chain is increasingly recognized as a strategic differentiator for leading enterprises, and supply chain leaders have become crucial to the success of the enterprise in meeting the challenges of what truthfully has been called a turbulent economy,” said Barry Hochfelder, editor of Supply & Demand Chain Executive. “Our Pros to Know honor highlights the many thought-leaders who are helping to shape the Supply Chain industry and advance Supply Chain as a respected discipline in the enterprise," Hochfelder added.

Thrive is a cloud-based, SaaS (Software as a Service) provider. They operate on a secure private cloud and can interface with nearly all ERP systems, regardless of platform (Windows Server, Unix, iSeries, etc.) Thrive’s systems provide industry leading accuracy of projected demand at the SKU and aggregate levels plus precise control over inventory levels with an automated alignment to strategic supply chain goals. Thrive's software typically reduces stocked inventory by at least 15% within the first year and improves fill rates by up to 5% or more.

About Supply & Demand Chain Executive 
Supply & Demand Chain Executive is the executives user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. Visit us on the web at